Get Juiced Up: A Bold Revolution in Dhaka’s Lifestyle Scene

Imagine an Instagram feed that feels like a seamless reel of The Weeknd’s moody, cinematic music videos, and a website with an outlook that rivals global giants like ASOS and Zara. Now imagine that the brand we are talking about is from Bangladesh– that’s JUICE. With timeless jewelry, electrifying photoshoots, and an unapologetically bold aesthetic, JUICE is disrupting the market and rewriting the art of accessorizing. A mood in its own rights, it is fast becoming one of the most sought after brands in Dhaka’s lifestyle scene. This Blurb exclusive dives deep into the brand’s origin, journey, people, and design philosophy, featuring exclusive insights from founder Jahid Alam.

In an evolving retail environment, JUICE has emerged as a brand that combines edgy design with international standards, setting it apart from its contemporaries. With the aim to cater to the Bangladeshi crowd’s quest of keeping up with the world in terms of style, JUICE is giving people a platform to express their individuality through designs that go beyond the ordinary. “I was  working for one of the country’s biggest startups straight out of university. During my time there, I realized how little room I had to pitch my own ideas or innovate in such environments” Jahid explains.

Jahid also saw a clear gap in the men’s accessories market here in Dhaka, wanting to address this while channeling his creativity, he launched JUICE. “I saw that bringing products from Asos was expensive, importing from China wasn’t feasible, and the local market just wasn’t up to standard,” he says. Determined to change the status quo, Jahid set out to build something original.

JUICE began with a clear mission: to offer high-quality contemporary silver jewelry with a bold edge. This mission resonated with a new generation of Bangladeshi consumers, filling a void in the market for premium yet accessible products. Their lineup of 925 sterling silver jewelry—entirely crafted in Bangladesh from start to finish—sets them apart in a market where locally made, high-quality items are rare. By keeping stock low and producing items based on demand, JUICE ensures top-notch quality in every piece.

“Tarek Foysal, our COO, plays a critical role in upholding JUICE’s commitment to quality,” Jahid states. “From sourcing materials to overseeing production, he ensures that every product meets our exacting standards. Thanks to his attention to detail, our customers know they’re getting pieces that are not only bold in style but crafted to last.”

JUICE’s branding and advertising are equally unique. Their campaigns exude confidence, creativity, and a rebellious spirit that defies traditional Bangladeshi marketing norms. “We want JUICE to be a lifestyle brand,” Jahid says, emphasizing that they’re here to redefine Bangladeshi fashion, not just with high quality products but bold aesthetics to go with it. Their social media posts and ads stand out with vibrant visuals and an international flair that’s designed to appeal to a local audience with global sensibilities. “That’s why our name and image have a distinctly international feel,” says Jahid. With sights set on expanding first within Asia and then Europe, JUICE is ready to bring their unique style beyond Bangladesh.

Of course, this journey has not been without challenges. Building a brand that defies norms in a predominantly conservative market has been no small feat. But despite obstacles such as supply chain issues and skepticism from traditional consumers, JUICE remains undeterred. Jahid’s team has grown to six members, including top-tier design talent, all working toward a shared vision. With a winter line in the works and plans for more apparel, Jahid shares that JUICE is just getting started.

The rise of JUICE also signals a broader cultural shift in Bangladesh. Consumers are increasingly embracing self-expression and alternative styles, and JUICE’s ascent is a testament to this new wave of individuality. Their journey isn’t just about jewelry or fashion; it’s about reshaping the landscape of Bangladeshi lifestyle branding. By prioritizing bold aesthetics, uncompromising quality, and an inclusive approach, JUICE is inspiring other local brands to innovate and push boundaries.

As Jahid puts it, “We wanted to create something Bangladesh could be proud of.” And with JUICE’s continued growth, it’s clear they’re doing just that. The story of JUICE isn’t merely a tale of retail success; it’s about a brand that dares to dream big and push the boundaries of what’s possible in Bangladesh’s lifestyle market.